ALL ABOUT SOCIAL MEDIA MARKETING

If social media is what addicts you, and if interested in doing something productive with that addiction, then this thing is definitely for you. Wondering how? Very simple, start using social media not as a time pass anymore, but as a platform to earn money from. And the way to it is Social Media Marketing.

So, what is it actually? It refers to the promoting of products or services through the platform of different social media or websites. It is one such career option which is emerging in the market rapidly and becoming famous. So, if you are still confused as to what to do in life, or looking for a part time activity, you can surely try this field out.

But the most important thing i think you should consider while doing your marketing through social media, is first “know your target audience”; as in what you want to convey, to whom, and why!
Every product, service or content is not for everyone. So, you should figure out that thing first, know your audience and accordingly progress.

The major social media platforms used, as of now are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
What are the five main pillars of social media marketing?

•    The strategy
•    The planning and publishing
•    Listening and engagement
•    Analytics
•    Advertising

In today’s worlds this marketing is one of the most  powerful way for businesses of all sizes to reach prospects and customers. If done in the correct manner, social media marketing can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

If you are already all set to start a business or fully ready to start one you should definitely use this marketing. No other forms of marketing will gain you more success than this, and the only reason behind it is the addiction of social media. People check, check and continues checking.

So much so that, not being near to their phones has led to a new phobia now, called Nomophobia. And with all of this happening, social media presents an incredible marketing opportunity. So, if you’re not using social media marketing already, you’ll either have to learn it now or lose in the long run.

 
-PURBALI  MANDAL
Bachelors in journalism and mass communication,
Amity University Kolkata